IP & Technology Insights
8 articles
Where a business's brand, content, and data create legal exposure: trademark and trade dress, privacy and tracking technology, the use of personal information in commerce, and the artificial intelligence questions now reaching hiring, discipline, and litigation itself.
Can a Business Use Your Name or Photo to Sell a Subscription? A New Ninth Circuit Decision on California Publicity Rights
The Ninth Circuit affirmed class certification, not liability. But how public information is used to generate revenue can matter as much as whether it was lawfully obtained.
Read the Article →Can Your Website Terms Prevent Customers From Criticizing Your Business? California’s New Scott v. Ulta Beauty Decision
Courts read contractual language in context. A trademark provision containing the word “disparage” is not automatically a ban on negative reviews.
Read the Article →California Passes SB 690: What Could Change for CIPA Website Claims?
The bill would remove the private right of action for section 638.51 website claims, but it does not eliminate CIPA.
Read the Article →Received a Website Privacy Demand Letter in California? What Businesses Should Know About CIPA, ECPA, Cookies and Tracking Pixels
A demand letter is not a finding of liability. What matters is which statute is asserted, what was transmitted, when, and to whom.
Read the Article →California’s Delete Act Is Now in Effect: What Data Brokers Need to Know About DROP
From August 1, 2026, registered data brokers must process consumer deletion requests through a single state platform.
Read the Article →Can Cookies and Tracking Pixels Violate California or Federal Privacy Law?
The question is rarely whether a site uses cookies. It is what the technology collects, when, and who receives it.
Read the Article →The Meta Youth-Safety Trial: What California Online Businesses Should Know
The trial places product design, data practices, public safety claims, and internal risk analysis in the same courtroom. The lessons apply well beyond Meta.
Read the Article →When a Registered Product Design May Still Be Functional, and Unprotectable as a Trademark
A practical guide for businesses that receive a trademark cease-and-desist letter based on a product configuration or design feature.
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